Ethical Luxury      

If you’ve been on the lookout for a luxury fashion destination that promises to provide ethical, handcrafted pieces along with exemplary service, then Story of India is the place.

                                                 

Curating the finest of Indian fashion in a luxurious setup, Sapna Patel’s boutique successfully implements the philosophy of combining good aesthetics, eclectic styling and great client servicing. The fruit of fashion enthusiast Sapna’s aim to provide luxurious fashion options to the fashion-conscious of Ahmedabad, the Story of India celebrates diversity in fashion and culture.

                                                 

Racks filled with the latest creations from prominent, acclaimed Indian brands like Pero, Eka, Tokree, Shorsee, Lajjoo C, Kaveri, Urvashi Kaur, Ulupi, Love Birds, Cord, Plavate (to name a few) are displayed in the spacious store that houses the Story of India. If luxury retail is your poison or you are on the hunt for that ‘occasion wear’, then walk into this space for a royal shopping experience! Because good clothes are like timeless classics, they never go out of fashion!