A store with a bohemian soul.
Msafiri, which means Traveller was coined by the woman behind the brand Saniya Khatwani as she was inspired by her travels across the country. Her journey to various cities and rural areas showcasing creative designing techniques and local craftsmanship made her feel the need to bring those crafts & designs to the city of Ahmedabad through Msafiri.(@msafiri.in)
It was her inherent feeling to expose the audience in Ahmedabad to a textile collection that is inspired by rural craftsmanship and designs that represent her travel experiences.
The cute, adorable yet unique ambience created by Saniya at Msafiri dwells upon you from the green exteriors filled with plants to the white and most elegant interiors to give you a soothing feeling. As soon as you enter the store, what catches the eye is the most uniquely curated space of bath and fashion accessories. The store’s collection is a unique blend of modern designs with contemporary textiles.
The collection has everything to offer from your most casual brunch outfit with family to custom made sangeet outfits. And Ladies, the outfits are designed keeping your comfort in mind.This petite yet supremely amazing store showcases textiles from across the country including Phulkari from Punjab, Chanderi from Madhya Pradesh, Kaantha from West Bengal, Chikankari from Uttar Pradesh, Ajrakh from Gujarat, Tussar from Chattisgarh, Juttis from Punjab, Block print from Jaipur, Organic cotton from Bhuj, and Linen from Bhagalpur. It does not end here; the color palette at Msafiri speaks to your heart in a melancholy fashion.
In an attempt to create a label encompassing her travel experiences, Saniya has done exceptionally well as an entrepreneur.On asking Saniya about the current fashion trends, here’s what she had to say “Minimalism is the new Black” as even the most prominent fashion labels like Raw Mango, Sabyasachi etc are now focusing more on fabrics textiles than on heavy work which is ultimately growing on every designer in the country.
So what are you waiting for? Located in the most accessible part of the city, a Msafiri pair of clothing is all you need in your wardrobe to flaunt your modern yet traditional style.
Sizes Available: XS to XL (Also you can get outfits customized as per your requirement)
Our Favorites: Subtle yet vibrant combination of an orange colored blouse and white skirt with a handcrafted white stole took our heart away!