A’towns’ Young Pathbreakers
Can we take a minute to remind ourselves – and everyone around us – that it’s time to take a breather from the negativity rampant on social media, and other sources.Team TOS has compiled some midweek inspiration for you – a group of young minds in A’town who’ve dared to think different, dream of a revolution in their chosen sector and become trendsetters. They’ve dared to break the mould as we like to say.
Disclaimer: Before you think they’re not the only ones, Team TOS would like to say we know! This is just the beginning of our efforts to appreciate and applaud
Dr Stuti Shah
Founder, Core Tuck In
a Physiotherapy Clinic & a Pilates Studio.
Even as a college-going student, I was determined to do something different, something for the society. Post my graduation, while I was working in a clinic as a physiotherapist, I read a book on Pilates – I was intrigued and curious. It is one of the best ways of connecting mind & body. I soon did a Michael King Pilates Course (London) in Mumbai. While pursuing my Masters in Physiotherapy, I came across STOTT PILATES courses. I followed up on that too and became a Certified STOTT PILATES Instructor. I was practicing physiotherapy by doing home visits while learning Pilates; gradually, I started applying my knowledge to my patients/clients. And after five years of practicing with my small team of Physiotherapists, I set up Core Tuck In – Physiotherapy Clinic & Pilates Studio in 2016.
I always believed in a holistic approach: connecting mind and bodies. And that’s how I added Pilates to my physiotherapy knowledge something that can help every individual. Studying physiotherapy, training in Pilates and setting up Core Tuck In – this is my way of helping Amdavadis lead a fit lifestyle.
IN PANDEMIC TIMES
I won’t say our business has not been affected due to the pandemic. But the team at Core Tuck In was prepared. A lot of our clients had opted for online classes much before the lockdown had been announced in Ahmedabad. With 30-35% of our clients already taking classes on virtual platforms, after the lockdown was announced, it was a smooth transition to taking all our sessions online. We used every available medium to reach out to people. On a personal level, I conducted several webinars to aide physiotherapy students.
Always! I am that person who always sources locally, something that is a brilliant trend now. But I also think it’s important for local suppliers to realise they need to put in double the effort if they intend to sustain their industry.
Rajkumar Jain | Rajan Patel | Yash Mehta
Cofounders, FarmSe India
a one-of-its-kind platform that gives access to affordable and authentic organic produce & products.
All three of us quit professional jobs to start this venture, for two reasons – to help farmers and fulfil the need for authentic organic products. The beginning can be traced to the USA, where we observed demand-concern-awareness about organic goods, something that was needed in India too. We wished to create something healthy and in the food segment, it would be interesting to start an ethical business that would give us satisfaction and also help farmers. FarmSe is our initiative to support agriculture and environment; if we don’t support our farmers, there won’t be anyone left to grow and nourish the earth.
FarmSe stands for AUTHENTICITY, AFFORDABILTY and ACCESSIBILTY. It’s a platform to provide easy access to organic vegetables, fruits, groceries and other non-food organic items. Organic food is available in our country but it’s not affordable – we want to bridge the gap between the food and customers.
𝗜𝗡 𝗣𝗔𝗡𝗗𝗘𝗠𝗜𝗖 𝗧𝗜𝗠𝗘𝗦
The situation is unfortunate but we’ve noticed people are now more aware of the food they consume and where it comes from. This has led to an increase in the demand for organic products – people are finally willing to pay for their health, they recognise and appreciate authentic organic.
We believe ‘organic’ is a lifestyle and with that in mind, there has been a conscious effort to support grassroot organic businesses and female entrepreneurs who work from home. At this point, we are already supporting a local baker, two cosmetic studios, products from SEWA, products made by tribal artists, products made by home entrepreneurs. We also want to provide a platform to home cooks, especially women, who have an amazing repertoire of recipes and for this, we’ve created a category that we plan to promote under the label “Ghar से”.
the original cheese diva of A’town who brought us flavoured & marinated cheeses, cheese boards and platters.
A spur of the moment decision to raise money for a worthy cause! The thought saw me setting up a stall to sell homemade (by me) cheeses at a food fair. Soon I was in the ‘cheese’ business.
Tantalise the palette and sight – that was the idea. It was a conscious thought to create a brand that would give people gourmet, flavoured cheeses that suit the Indian palette and also create beautiful cheeseboards.
𝗜𝗡 𝗣𝗔𝗡𝗗𝗘𝗠𝗜𝗖 𝗧𝗜𝗠𝗘𝗦
The pandemic has definitely not killed people’s appetite for cheese! But most people are ordering smaller platters, suitable for a family setting; definitely no communal cheese boards for large gatherings. This has called for modifications in the business model.
By supporting local businesses, you are supporting the local economy. Countries across the world are urging people to go local; I don’t see how or why our approach should be any different.
You can drool over Priyanshi’s lavish cheeseboards on her Instagram handle!
an NPO working on youth development to promote and establish peace, harmony and equality!
I noticed several organisations working towards the concept of ‘Youth for Development’ but the numbers of those working on ‘Development of Youth’ was negligible. We want our youth to take the lead in social changes but what are we doing to change their mindset? There are barely any platforms where these youngsters can express their ideas, views, opinions and concerns fearlessly. This prompted me to start Sauhard that is dedicated to the development of youth; it is a platform to channelize their energy constructively, make mistakes and learn.
India has a massive youth population and the potential to build a stronger and sustainable future. But our youth is forced to be submissive when it comes to socio-political issues. We know their participation in these matters is crucial; they are, after all, the present and future of India. Sauhard aims to empower these young people to build their own future rather than giving the power to others. A sensitive and sensitised youth will lead to a harmonious future.
𝗜𝗡 𝗣𝗔𝗡𝗗𝗘𝗠𝗜𝗖 𝗧𝗜𝗠𝗘𝗦
The lockdown, the uncertainty, the bombardment of negative news, all of these have made the youth insecure and anxious about their future which, in turn, has affected our vision of building young leaders. Our focus has shifted towards the mental health of these youngsters.
Sauhard is also battling a financial crunch; our funding organisations are channelling their money towards providing masks and food to the poor. No one wants to invest in the youth!
Charity begins at home as does support to organisations. Local organisations are aware of the grassroot realities and unique needs of the several communities our country is made of. They need and must get our support.
Learn more about Sauhard and its vision on @sauhard_official social media handle.
Founder, The Open Slate
a digital community led by a branding expert, a platform that offers 360-degree solution kit to brands.
I shifted to Mumbai in 2008 for my graduation, followed by a stint in Tata Group, before joining a boutique PR firm. That’s where I was introduced to the concept of building brands, and I fell in love! After gaining experience, I decided to return home and start something of my own. Back to A’town, I realised most brands in the city did not believe in investing in marketing or branding. That was it! I set up my own company – Concept Inc – and started working as a brand consultant.
When I first started working in A’town, not many were familiar with the concept of branding, collaborations, concept centric events, etc. I took up the challenge and started introducing brands with unique, concept centric events, apart from being their brand consultant. Over time I realised the need for a curated online community to keep Amdavadis informed about brands, launches, offers, people, events around the city etc. In 2018, this platform was launched – The Open Slate had arrived!
IN PANDEMIC TIMES
With ‘digital’ communication being the key to connecting with customers, the brand consultancy and digital community building services at TOS have accelerated. We are busier than before and I am not complaining! On a personal note, I feel the pandemic has helped us in a positive way. We’ve all realized the importance of health and fitness, we are now investing time in ourselves.
At The Open Slate, we go all out supporting local businesses but, our community is not just a marketing platform. We research every brand that approaches us – if and only if we believe in the brand personally, do we put it up on the platform.